Our Team

David Shapiro

Founder & CEO

Eliot Rubenzahl

EVP, Chief Investment Officer

Manish Arora

EVP, Product and Technology

Jerry Joondeph

Chief Operating Officer & General Counsel

Bob Gionfriddo

EVP, Banking and Finance

Guille Reynoso

VP, Originations and Servicing

Kenneth Judkowitz

VP, Insurance Channel

Laura Hill

SVP, Chief of Staff

Stuart Phillips

EVP, Chief Administrative Officer

Tom Tognoli

Senior Advisor, Realtors and Real Estate

Tom Streiff

Senior Advisor, Strategy & Relationship Management

Colin Devine

Senior Advisor, Insurance and Wealth Advisory

Larry Knapp

Senior Advisor, Real Estate

David Shapiro

Founder & CEO

His passion is building things or turning them around. EquiFi embodies his core belief that fairness and equality are the most sustainable human qualities from which to build the greatest company possible.

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When you eliminate all the obstacles, your path to success is clear and achievable; just make sure you’re not one of the obstacles.

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Eliot Rubenzahl

EVP, Chief Investment Officer

A wall street veteran, in his roles running Non-Agency Trading business and as Head of Global Securitized Markets Sales at Citigroup, he led top-ranked franchises that commanded leading market share and consistently ranked as a top counterparty.

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The best way to cheer yourself up is to try to cheer somebody else up. Mark Twain

Manish Arora

EVP, Product and Technology

On paper he is a techy with a knack for innovation, a successful entrepreneur with a track record of building and growing FinTech and Supply Chain Tech businesses, but at heart he is still a kid with love for legos!

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Integrity, Innovation and Ideal-home are perfect conclave of I’s.

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Jerry Joondeph

Chief Operating Officer & General Counsel

Never afraid of a challenge, his business and legal career spans four decades and has taken him across the globe, working in and representing start-ups, venture and private equity firms, investment firms and operating companies. Being industry agnostic allows him to bring fresh perspectives to each endeavor setting his sights now on expanding the value of real estate in one’s portfolio be it owner, developer or investor.

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“In the middle of every difficulty lies opportunity.” - Albert Einstein

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Bob Gionfriddo

EVP, Banking and Finance

A formidable banking sales and marketing executive, well known in the Silicon Valley and beyond. Bob’s unparalleled enthusiasm and extensive network are his greatest assets, only matched by his deep banking expertise.

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We make a living by what we get, but we make a life by what we give. Winston Churchill

Guille Reynoso

VP, Originations and Servicing

Her exposure to all facets of mortgage lending has granted her a record of achievements and remarkable successes. She is the voice of the homeowner thanks to her keen understanding of the customer experience.

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The meaning of things lies not in the things themselves, but in our attitude towards them. Antoine de Saint-Exupery

Kenneth Judkowitz

VP, Insurance Channel

He is an insurance geek. For eighteen years, Ken managed the variable annuity business for American International Group (AIG) where he developed relationships with the major broker-dealers, financial planning firms and insurance agencies.

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Yesterday is not ours to recover, but tomorrow is ours to win or lose. Lyndon B. Johnson

Laura Hill

SVP, Chief of Staff

Empathic and on top of things, she loves transforming ingenuity into action. Helping consumers through financial innovation is her primary drive. She joined EquiFi early, believing strongly in its powerful vision.

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We are here to help, guide, and encourage one another.

Stuart Phillips

EVP, Chief Administrative Officer

He is a numbers geek at heart with an exceptional understanding of risk mitigation, a passion for process improvement & compliance, and an obsession to make sure the right questions get asked.

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If it’s so important that it goes without saying, it’s important enough to say.

Tom Tognoli

Senior Advisor, Realtors and Real Estate

A Silicon Valley native, Tom is a partner at 1Flourish Capital targeting investments in fast growth, technology enabled, early stage startups. Tom cofounded and sold the largest real estate firm in Silicon Valley (top 10 in U.S.) to Berkshire Hathaway in 2014. He is an active real estate developer, angel investor and advisor.

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Tom Streiff

Senior Advisor, Strategy & Relationship Management

Tom has held executive positions in Wealth Management, Asset Management, Investment Banking, and Insurance/Annuities. He is President of TFS Resources where he uses his experience to assist wealth managers, asset managers, and insurers navigate today's challenging environment). He holds numerous board positions, including mutual funds, separate accounts, corporate, and industry associations.

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Colin Devine

Senior Advisor, Insurance and Wealth Advisory

Highly accomplished former Smith Barney/Citigroup insurance industry analyst. A recognized thought leader in the insurance and investment community. Colin is an Operating Partner with Health Catalyst Capital, a venture fund that invests in high-growth insurtech-enabled businesses.

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Larry Knapp

Senior Advisor, Real Estate

Larry Knapp is a real estate broker who has served as COO/CEO to three of America’s largest residential brokerage firms and has served as a Director of the California and National Associations of Realtors®.

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"You miss 100% of the shots you don't take." -Wayne Gretzky

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